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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Research store camera and photographic product range
   • Product knowledge developed by accessing relevant sources of information.
   • Products correctly identified according to relevant product information.
   • Knowledge and application of manufacturer's technical information developed.
   • Operation of store products accurately demonstrated according to store policy.
   • Film loading and unloading techniques for camera product range accurately demonstrated.
2. Recommend cameras and photographic equipment
   • Customers needs accurately identified.
   • Technical features and benefits from manufacturer's specifications accurately conveyed to customers to assist buying decisions according to legislative requirements.
   • Operation of camera/photographic equipment demonstrated or explained to customers in a systematic manner as required to create a buying environment.
3. Advise on product warranties
   • Comparisons between product/manufacturer's warranties clearly explained to customers.
   • Individual product warranty terms and conditions confirmed by accessing relevant sources of information and accurately conveyed to customers.
   • Customer provided with written information regarding individual product warranty terms and conditions, especially extended or promotional warranties according to store policies and procedures.
4. Negotiate price and payment options
   • Store recommended retail pricing for various brand options accurately conveyed to customers according to legislative requirements.
   • Individual product prices negotiated where necessary according to store policy to achieve a sale.
   • Store payment options accurately conveyed to customers and a preferred option negotiated following store procedures.
5. Advise on and arrange photographic services and repairs
   • Customer advised on store range of photographic services according to store policy and procedures.
   • Customer questioned to determine nature of problem.
   • Problem diagnosed in terms of operator/camera/ processing faults by accessing manufacturer's or film processor information.
   • Solutions offered according to nature of problem, available product/processing information and store policy.
   • Service/repair process identified and accurately described to customer as required according to store policy.
   • Price and timelines for basic service/repairs identified and quoted to customer where applicable.
   • Customer details identified and accurately transcribed to repair forms according to store procedures and legal requirements.
   • Item for repair labelled and securely stored according to store policy.
   • Customer notified without undue delay on arrival/completion of service/repair.

Required Skills

Not applicable

Evidence Required

The following components of the evidence guide relate directly to the performance criteria and the range of variables for the unit of competency and provide guidance for assessment of the unit in the workplace andor training program

Critical Aspects of Evidence

Competency in this unit requires evidence that the candidate

Continually updates and applies product knowledge to provide comprehensive advice to customers and staff including technical information and basic principles of lightphotography and film exposure type and speed

Consistently applies store policies and procedures and industry codes of practice in regard to salescustomer service procedures

Advises customers and informs sales team members of quality design features benefits and operationperformance characteristics of store range of cameras and photographic equipment and supplies

Advises on stock availability and warranties and pricepayment options

Applies problem solving strategies to assist customers with operatorcameraprocessing faults

Advises on negotiates and arranges camera and photographic equipment product services and repairs in accordance with store policy and procedures

Underpinning Skills and Knowledge

Knowledge and skills are essential to apply this unit in the workplace to transfer to other contexts and deal with unplanned events The requirements for this unit of competency are listed below

Knowledge of

Store policies and procedures in regard to

salescustomer service

methods of dealing with special needsrequests of customers

customer complaints

Manufacturers technical information including application of light principles

Camera and photographic equipment accessories including film lenses and lens systems filters batteries lighting equipment and photo processing supplies

Advanced Photo Systems APS including large medium and small film format

Store camera film processing and repair services

Pricing procedures including Goods and Services Tax GST requirements

Relevant legislation and statutory requirements

Relevant industry codes of practice

Relevant occupational health and safety legislationregulationscodes of practice

Skills in

Interpersonal communication skills

Operating camera and photographic equipment

Literacy skills in regard to

reading and interpreting product specifications

Numeracy skills in regard to

basic principles of photography including filmfilm speed aperture focal length shutter speed

Generic Process Skills

There are a number of processes that are learnt throughout work and life which are required in all jobs They are fundamental processes and generally transferable to other work functions Some of these are covered by the key competencies although others may be added The questions below highlight how these processes are applied in this unit of competency Following each question a number indicates the level to which the key competency needs to be demonstrated where not required perform the process perform and administer the process and perform administer and design the process

How can communication of ideas and information be applied

By establishing customer needs and recommending relevant equipment and services

How can information be collected analysed and organised

By identifying manufacturer technical information and relaying it to customer requirements

How are activities planned and organised

By identifying comparisons between products and being able to explain these to customers

How can team work be applied

Team work can be applied when discussing product information with team members

How can the use of mathematical ideas and techniques be applied

Negotiating price and payment options will require the use of mathematical ideas and techniques

How can problem solving skills be applied

Establishing problems with equipment and identifying solutions will require problem solving skills

How can the use of technology be applied

Operating camera equipment and computer processes requires the use of technology

Context of Assessment

Assessment Process

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Integrated Competency Assessment

Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit or a cluster of units of competency

The candidate will be required to

Apply knowledge and skills which underpin the process required to demonstrate competence including appropriate key competencies

Integrate knowledge and skills critical to demonstrating competence in this unit

Unit WRRSSB can be assessed with other units that make up a particular job function

Evidence Gathering Methods

Evidence should include products processes and procedures from the workplace context Evidence might include

Observation of the person in the workplace

Third party reports from a supervisor

Customer feedback

Answers to questions about specific skills and knowledge

Resources Required

A retail work environment

Relevant sources of product information

Relevant documentation such as

store policy and procedures manuals

industry codes of practice and relevant legislation

occupational health and safety legislationregulationscodes of practice

Access to an appropriate range of cameras and photographic equipment

Access to a range of customers with different requirements

The following components of the evidence guide relate directly to the performance criteria and the range of variables for the unit of competency and provide guidance for assessment of the unit in the workplace andor training program

Critical Aspects of Evidence

Competency in this unit requires evidence that the candidate

Continually updates and applies product knowledge to provide comprehensive advice to customers and staff including technical information and basic principles of lightphotography and film exposure type and speed

Consistently applies store policies and procedures and industry codes of practice in regard to salescustomer service procedures

Advises customers and informs sales team members of quality design features benefits and operationperformance characteristics of store range of cameras and photographic equipment and supplies

Advises on stock availability and warranties and pricepayment options

Applies problem solving strategies to assist customers with operatorcameraprocessing faults

Advises on negotiates and arranges camera and photographic equipment product services and repairs in accordance with store policy and procedures

Underpinning Skills and Knowledge

Knowledge and skills are essential to apply this unit in the workplace to transfer to other contexts and deal with unplanned events The requirements for this unit of competency are listed below

Knowledge of

Store policies and procedures in regard to

salescustomer service

methods of dealing with special needsrequests of customers

customer complaints

Manufacturers technical information including application of light principles

Camera and photographic equipment accessories including film lenses and lens systems filters batteries lighting equipment and photo processing supplies

Advanced Photo Systems APS including large medium and small film format

Store camera film processing and repair services

Pricing procedures including Goods and Services Tax GST requirements

Relevant legislation and statutory requirements

Relevant industry codes of practice

Relevant occupational health and safety legislationregulationscodes of practice

Skills in

Interpersonal communication skills

Operating camera and photographic equipment

Literacy skills in regard to

reading and interpreting product specifications

Numeracy skills in regard to

basic principles of photography including filmfilm speed aperture focal length shutter speed

Generic Process Skills

There are a number of processes that are learnt throughout work and life which are required in all jobs They are fundamental processes and generally transferable to other work functions Some of these are covered by the key competencies although others may be added The questions below highlight how these processes are applied in this unit of competency Following each question a number indicates the level to which the key competency needs to be demonstrated where not required perform the process perform and administer the process and perform administer and design the process

How can communication of ideas and information be applied

By establishing customer needs and recommending relevant equipment and services

How can information be collected analysed and organised

By identifying manufacturer technical information and relaying it to customer requirements

How are activities planned and organised

By identifying comparisons between products and being able to explain these to customers

How can team work be applied

Team work can be applied when discussing product information with team members

How can the use of mathematical ideas and techniques be applied

Negotiating price and payment options will require the use of mathematical ideas and techniques

How can problem solving skills be applied

Establishing problems with equipment and identifying solutions will require problem solving skills

How can the use of technology be applied

Operating camera equipment and computer processes requires the use of technology

Context of Assessment

Assessment Process

For valid and reliable assessment of this unit evidence should be gathered through a range of methods to indicate consistent performance

It can be gathered from assessment of the unit of competency alone through an integrated assessment activity or through a combination of both

Evidence should be gathered as part of the learning process

Integrated Competency Assessment

Evidence is most relevant when provided through an integrated activity which combines the elements of competency for each unit or a cluster of units of competency

The candidate will be required to

Apply knowledge and skills which underpin the process required to demonstrate competence including appropriate key competencies

Integrate knowledge and skills critical to demonstrating competence in this unit

Unit WRRSSB can be assessed with other units that make up a particular job function

Evidence Gathering Methods

Evidence should include products processes and procedures from the workplace context Evidence might include

Observation of the person in the workplace

Third party reports from a supervisor

Customer feedback

Answers to questions about specific skills and knowledge

Resources Required

A retail work environment

Relevant sources of product information

Relevant documentation such as

store policy and procedures manuals

industry codes of practice and relevant legislation

occupational health and safety legislationregulationscodes of practice

Access to an appropriate range of cameras and photographic equipment

Access to a range of customers with different requirements

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Range Statement

The Range of Variables provide the range of applications of this unit of competency to allow for differences within enterprises and workplaces. It provides details of practices, knowledge and requirements referred to in the elements and performance criteria. The variables chosen in training and assessment will depend on the work contexts.

The following variables may include but are not limited to:

Store policy and procedures with regard to:

selling camera and photographic products and services

Store merchandise range may include:

cameras, including compacts, focus free/fixed, auto focus, twin lens and zoom, digital

lens systems, including single lens reflex (SLR), interchangeable lens, auto/manual focus

electronic flash

advance photo systems

video cameras including VHS-C, SVHS-C, Video 8, H8

accessories, including film, lens, filters, batteries, flash guns, lighting equipment, tripods,

books/manuals, albums/frames, photo processing supplies, binoculars and telescopes

Store service range may include:

product service and repairs

film processing, enlargements, enhancements

framing

Diagnosis of problems may occur:

face to face

by telephone

by correspondence

Customers may include:

people with routine or special requests

people from a range of social, cultural or ethnic backgrounds and physical and mental abilities

Relevant sources of information may include:

suppliers product leaflets

store product manuals

sales representatives

Internet

warranty information

customer feedback

staff members

contacting suppliers direct

Product/technical information may include:

operation and use

quality

brand options

product and design features

manufacturing process

country of manufacture

price

application of light principles

film exposure

film speed

film type

focal length

depth of field

aperture and shutter speed

Legislative requirements may include:

consumer law

occupational health and safety

environmental protection

waste disposal

pricing procedures including Goods and Services Tax (GST) requirements

sale of second hand goods

industry codes of practice

Trade Practices and Fair Trading Acts

hazardous substances and dangerous goods

Customer needs may include:

usage requirements

interests

skill level

price range

The Range of Variables provide the range of applications of this unit of competency to allow for differences within enterprises and workplaces. It provides details of practices, knowledge and requirements referred to in the elements and performance criteria. The variables chosen in training and assessment will depend on the work contexts.

The following variables may include but are not limited to:

Store policy and procedures with regard to:

selling camera and photographic products and services

Store merchandise range may include:

cameras, including compacts, focus free/fixed, auto focus, twin lens and zoom, digital

lens systems, including single lens reflex (SLR), interchangeable lens, auto/manual focus

electronic flash

advance photo systems

video cameras including VHS-C, SVHS-C, Video 8, H8

accessories, including film, lens, filters, batteries, flash guns, lighting equipment, tripods,

books/manuals, albums/frames, photo processing supplies, binoculars and telescopes

Store service range may include:

product service and repairs

film processing, enlargements, enhancements

framing

Diagnosis of problems may occur:

face to face

by telephone

by correspondence

Customers may include:

people with routine or special requests

people from a range of social, cultural or ethnic backgrounds and physical and mental abilities

Relevant sources of information may include:

suppliers product leaflets

store product manuals

sales representatives

Internet

warranty information

customer feedback

staff members

contacting suppliers direct

Product/technical information may include:

operation and use

quality

brand options

product and design features

manufacturing process

country of manufacture

price

application of light principles

film exposure

film speed

film type

focal length

depth of field

aperture and shutter speed

Legislative requirements may include:

consumer law

occupational health and safety

environmental protection

waste disposal

pricing procedures including Goods and Services Tax (GST) requirements

sale of second hand goods

industry codes of practice

Trade Practices and Fair Trading Acts

hazardous substances and dangerous goods

Customer needs may include:

usage requirements

interests

skill level

price range

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